HORMEL^® Hot & Spicy TABASCO^® Flavored Chili
(With Beans)

HORMEL^® Hot & Spicy TABASCO^® Flavored Chili
(No Beans)

“Our research identified intense and full-bodied flavors as a way to appeal to a segment of our current and potential users. We were specifically looking for a unique “hot” flavor positioning because it is a natural extension for a prepared chili product line. We also knew the value of the endorsement of a brand that is known worldwide. Since chili is one of the top usages for TABASCO^® brand Pepper Sauce, it seemed natural that we pursue this relationship.

It required a total of six months of development and consumer research time to perfect the recipe for our new chili. Hormel Foods Research and Development experimented with various levels of the TABASCO^® ingredient, and we conducted consumer taste tests to insure the taste was just right. We also conducted focus groups. TABASCO^® brand Pepper Sauce fans love that aged pepper flavor and do not find substitutes acceptable. Consumers who prefer a hotter chili told us that TABASCO^® was a great enhancement to the HORMEL^® chili they already purchased, and that this would lead to additional purchases. TABASCO^® produces a great flavor with that twang of heat that consumers find distinctive, memorable, and addictive! Current non-users of chili thought the TABASCO^® trademark and ingredient would increase their likelihood to purchase HORMEL^® chili.

We initially introduced HORMEL^® Hot & Spicy TABASCO^® Flavored Chili in limited test markets. We have expanded the geography for this product to 60% of the United States due to its popularity with chili consumers.”

Mr. Jeffrey Grev
Group Product Manager, New Products
Hormel Foods Corporation
HORMEL^® Hot & Spicy TABASCO^® Flavored Chili

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