TABASCO^® brand Popcorn
(Cheese flavored with TABASCO^®)

“In the salty snack aisle, zesty and spicy flavors comprise much of the category growth, so we were looking for a spicy brand name. Our company was launching a line of flavored popcorn products and for our spicy/hot version, we instantly thought of TABASCO^®. Our internal R&D group developed the profile working closely with the great people at McIlhenny Company. You can certainly make the product as hot as you like! The ratio changes between the red and green peppers provide a large spectrum of taste profiles. We conducted market research on the concept, taste, and appropriateness for the category as well as for the TABASCO^® brand name. This research concluded that we had a winner on our hands. Since introducing the product to the public, we receive call after call from consumers telling us how much they love it. We are told that once they get “hooked” they just can’t stop eating the TABASCO^® brand Popcorn. Children as well as adults love our new product ... it is hot enough to recognize the familiar TABASCO^® taste but not so hot that you can’t finish the bag easily! The product is in distribution at many of the larger grocery, mass, and drug chains as well as most of the larger convenience store groups.”

Mr. Brett Glass
President & CEO
Snack Brands Company

TABASCO^® brand Popcorn (Cheese flavored with TABASCO^®) is manufactured by Snack Brands^™, a Franklin Park, IL based company and is part of their America’s Favorite Flavors^™ line of Ready-To-Eat Popcorn Products.

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