Slim Jim^® Spiced with TABASCO^® Sauce

“About 15 years ago, we were looking for a way to get into the ever-growing hot and spicy market. Brands are very important to us so we looked for a brand that meant hot! TABASCO^® fit the bill. Our R&D team developed the formulation for Slim Jim^® spiced with TABASCO^®, and we tested it in key markets to make sure the new product would be accepted by consumers. Ever since we introduced it nationally, sales have continued to grow. Now we offer the TABASCO^® spiced Slim Jim^® in a number of new sizes and pack configurations. Consumers who like hot and spicy foods love the TABASCO^® products. The brand stands for something and has true secondary meaning.”

Mr. Jeffrey L. Slater
Vice President of Marketing
Goodmark Foods, Inc.

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