or more than 136 years, the TABASCO^® trademark, bottle and white diamond label have identified the most famous pepper sauce in the world. They have become universal symbols — both individually and collectively — of the finest quality ingredients and unique aging process used in the making of TABASCO^® brand Pepper Sauce. This powerful brand recognition is an asset not only to McIlhenny Company but to our customers as well. As such, we are fiercely protective of our trademarks and the contexts within which they are used. The result is our assurance, and yours, that a product bearing the TABASCO^® brand has substantially more value than its competitors.

If you're in the food processing industry, you know that customers prefer brand names they know and will even pay more for a product that features a brand-name ingredient.

TABASCO^® has unique brand strength. It is requested by name by more people than any other pepper sauce brand. With consumers’ growing love of foods with bold flavor profiles, TABASCO^® is quickly becoming the ingredient of choice for food processors.

When you’re looking to positively influence your customers' perceptions of your product and increase sales and profit, discover the versatility of TABASCO® brand Industrial Ingredients. Find out about our Co-Branding Criteria, and put the power of the TABASCO® brand to work for you.