Success Stories

Hear from our partners.

Slim Jim® Spiced with TABASCO® Sauce

About 15 years ago, we were looking for a way to get into the ever-growing hot and spicy market. Brands are very important to us so we looked for a brand that meant hot! TABASCO® fit the bill. Our R&D team developed the formulation for Slim Jim® spiced with TABASCO®, and we tested it in key markets to make sure the new product would be accepted by consumers. Ever since we introduced it nationally, sales have continued to grow. Now we offer the TABASCO® spiced Slim Jim® in a number of new sizes and pack configurations. Consumers who like hot and spicy foods love the TABASCO® products. The brand stands for something and has true secondary meaning.

Slim Jim® Spiced with TABASCO® Sauce
Jeffrey L. Slater, Vice President of Marketing, Goodmark Foods, Inc.

HORMEL® Hot & Spicy TABASCO® Flavored Chili With Beans and No Beans

Since chili is one of the top usages for TABASCO® brand Pepper Sauce, it seemed natural that we pursue this relationship. It required a total of six months of development and consumer research time to perfect the recipe for our new chili. Hormel Foods Research and Development experimented with various levels of the TABASCO® ingredient, and we conducted consumer taste tests to insure the taste was just right. … We initially introduced HORMEL® Hot & Spicy TABASCO® Flavored Chili in limited test markets. We have expanded the geography for this product to 60% of the United States due to its popularity with chili consumers.

HORMEL® Hot & Spicy TABASCO® Flavored Chili
Jeffrey Grev, Group Product Manager, New Products, Hormel Foods Corporation

More co-branded products:

  • Clear Springs Foods, Rainbow Trout SPICY FISH HOAGIE™ Seasoned with TABASCO® brand Ingredients
  • Eastman Outdoors®, Bayou Buttery Gold Injectable Marinades Spiced with TABASCO® brand Ingredients
  • Eastman Outdoors®, Bourbon Street Mesquite Injectable Marinades Spiced with TABASCO® brand Ingredients
  • Eastman Outdoors®, Cajun Shake Spices & Rub Spiced with TABASCO® brand Ingredients
  • Eastman Outdoors®, Garlic Lemon-Pepper Shake Spices & Rub Spiced with TABASCO® brand Ingredients
  • Goodmark Foods, Inc./ConAgra Foods, Slim Jim® Spiced with TABASCO® Sauce
  • H.J. Heinz Company, Heinz® Ketchup Kick’rs Flavored with TABASCO® brand Pepper Sauce
  • Hormel® Foods Corp., Hormel® Hot & Spicy TABASCO® Flavored Chili (with Beans)
  • Hormel® Foods Corp., Hormel® Hot & Spicy TABASCO® Flavored Chili (no Beans)
  • Hormel® Foods Corp., Hormel® Hot & Spicy TABASCO® Flavored Pepperoni
  • Hormel® Foods Corp., Hot & Spicy TABASCO® Flavored Spam® Luncheon Meat
  • Hormel® Foods Corp., Little Sizzlers® Hot & Spicy TABASCO® Flavored Pork Sausage
  • J&J Snack Foods Corp., SuperPretzel® Pretzelfils™ Soft Pretzel sticks stuffed with Pepper Jack Cheese Spiced with TABASCO® brand Pepper Sauce
  • J&J Snack Foods Corp., SuperPretzel® Pretzelfils™ Soft Pretzel sticks stuffed with Cheddar Cheese Spiced with TABASCO® brand Chipotle Pepper Sauce
  • J&J Snack Foods Corp., Pretzel Fillers® stuffed Soft Pretzels with Cheddar Cheese Spiced with TABASCO® brand Chipotle Pepper Sauce
  • Keebler Company, Hot & Spicy Cheez-It® Baked Snack Crackers made with TABASCO® brand Green Pepper Sauce
  • Kraft Foods, Inc., A.1.® Bold & Spicy Steak Sauce with TABASCO® brand Pepper Sauce
  • Litehouse, Inc., Litehouse® Caesar Sensation Spiced with TABASCO® brand Pepper Sauce
  • Mautner Markhof, Senf Spiced with TABASCO® brand Pepper Sauce
  • Pinnacle Foods Corporation, Vlasic® Snack’mms® Kosher Dill Flavored with TABASCO® brand Pepper Sauce
  • Pinnacle Foods Corporation, Vlasic® Kosher Dill Spears Flavored with TABASCO® brand Pepper Sauce
  • Pinnacle Foods Corporation, Vlasic® Kosher Dill Stackers® Flavored with TABASCO® brand Pepper Sauce
  • Pinnacle Foods Corporation, Vlasic® Homestyle Dill Relish Flavored with TABASCO® brand Pepper Sauce
  • Plochman, Inc. Plochman’s® Chicago Fire® Mustard Spiked with TABASCO® brand Pepper Sauce
  • Trident Seafoods Corporation, FIREHOUSE ALASKAN™ Pollock Fillet Tenders Spiced with TABASCO® brand Seasonings
  • Tyson® Foods, Inc., TABASCO® Flavored Breaded Chicken Wing Sections
  • Tyson® Foods, Inc., TABASCO® Hot & Spicy Chicken Wing Sections
  • Unilever France, Amora Ketchup Hot Assaisonne au TABASCO® brand (France only)
  • Ventura Foods, LLC, Dean’s® Cajun Ranch Dip Spiced with TABASCO® brand Seasonings
  • Ventura Foods, LLC, Dean’s® Grilled Chipotle Spiced with TABASCO® brand Seasonings
  • Zappe Endeavors, LLC, Zapp’s Spicy Creole Tomato spiked with TABASCO® Seasoning